How to become an influencer

how to collaborate with brands on instagram

Currently society is demarcated in the digital era, whose paradigm is supported by a constant technological update and where communication has multiplied its channels, originating habits and creating new professions; communicating effectively through social networks is one of them.
Being an influencer is a fascinating and lucrative profession, a channel to reach the masses applied by agencies in the digital world to promote products, services, transmit contents of personal development or life experiences.
There is a form of advertising called influencer marketing or influencer marketing. Therefore, if you are thinking of becoming an influencer and are looking for advice and training, here we tell you what you need. Take the plunge and discover how to become a professional influencer.
The influencer is a person who creates content, highlighted by certain qualities. It is positioned in digital channels, especially social networks and is followed by thousands of followers and subscribers.

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Being an influencer is a job. What’s more, a study conducted by Wondershare found that influencers like Daniel Middleton can earn millions from their YouTube videos. In fact, in a survey conducted by Tapinfluence and Alimeter, 69.4% of the influencers surveyed admitted that they do it to earn income while 57.5% said they do it to inspire others.
This profession (yes, we said profession) has become professionalized to the point that brands now advertise their products through influencers. The reason? The incredible credibility that an influencer can generate for their audience.
Influencers are everywhere, you see them every day: in your Instagram feed, in your YouTube subscriptions, in the most successful tweets, in the most viewed on Tik Tok, but do you really know how they have come to position themselves as an influencer? If you want to be one of them, I encourage you to read on.
Influencers brought with them influencer marketing (or influencer marketing): a marketing system that is here to stay. We don’t say so, says a survey conducted by The Influencer Marketing Hub in 2019 that recognized that influencer-based marketing can be really lucrative for brands.

influencer platforms

They say that a blogger, youtuber, food journalist or instagrammer starts to have more value for brands when they think like one and when they build their online presence accordingly.
The most valuable thing about an online influencer is the ability to resonate their message with an audience. Brands look for prototypes of influencers who can align with their brand so don’t forget to highlight those characteristics that make you belong to a certain consumer group. For example, a brand is looking for middle-aged ‘urban’ mommy bloggers who are “unstoppable” and love decorating. If you’re in that group of chosen ones you’ve surely taken care to show that you live in a city, that you have school-aged children, that you love to go shopping for items to decorate the house and that you blog regularly.
Brands want people who are very specialized and focused on a topic. So if lifestyle is your thing, don’t spend one day talking about your car and another day talking about a new restaurant. Be consistent with the categories of your blog. You’ll make it easier for whoever wants to hire you, although that doesn’t mean that your channels also have room for things you like and are interested in. That’s all right!

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BLOG ON BRANDS. It is a company dedicated to connect bloggers with brands. This company is based on two main premises, influence and independence. On the one hand, influence, because in the end a blog is what makes you different in such a virtual world and, on the other hand, independence, because this is the key that makes you an INFLUENCER.
✔ Let’s be honest, Digital Marketing stopped being a fashion some time ago. Today, it is undoubtedly an absolutely essential discipline. Any activity that requires online visibility needs a good marketing implementation. Our school, knowing these circumstances, has created the “Master in Digital Marketing 2.0”: a training to become an expert in online marketing.
INFLUENCERS are so important nowadays that brands bet on them to communicate their messages and value proposition with their audience and humanize the company’s messages, as these communicators are admired by hundreds, thousands and even (some) millions of Internet users.

Eduardo José Cazorla