How to become an influencer
How to be an influencer
They say that a blogger, youtuber, food journalist or instagrammer starts to have more value for brands when they think like one and when they build their online presence accordingly.
The most valuable thing about an online influencer is the ability to resonate their message with an audience. Brands look for prototypes of influencers who can align with their brand so don’t forget to highlight those characteristics that make you belong to a certain consumer group. For example, a brand is looking for middle-aged ‘urban’ mommy bloggers who are “unstoppable” and love decorating. If you’re in that group of chosen ones you’ve surely taken care to show that you live in a city, that you have school-aged children, that you love to go shopping for items to decorate the house and that you blog regularly.
Brands want people who are very specialized and focused on a topic. So if lifestyle is your thing, don’t spend one day talking about your car and another day talking about a new restaurant. Be consistent with the categories of your blog. You’ll make it easier for whoever wants to hire you, although that doesn’t mean that your channels also have room for things you like and are interested in. That’s all right!
How to be an influencer on instagram
Being an influencer is a job. What’s more, in a study conducted by Wondershare it was detected that influencers like Daniel Middleton can earn millions with their videos on YouTube. In fact, in a survey conducted by Tapinfluence and Alimeter, 69.4% of the influencers surveyed admitted that they do it to earn income while 57.5% said they do it to inspire others.
This profession (yes, we said profession) has become professionalized to the point that brands now advertise their products through influencers. The reason? The incredible credibility that an influencer can generate for their audience.
Influencers are everywhere, you see them every day: in your Instagram feed, in your YouTube subscriptions, in the most successful tweets, in the most viewed on Tik Tok, but do you really know how they have come to position themselves as an influencer? If you want to be one of them, I encourage you to read on.
Influencers brought with them influencer marketing (or influencer marketing): a marketing system that is here to stay. We don’t say so, says a survey conducted by The Influencer Marketing Hub in 2019 that recognized that influencer-based marketing can be really lucrative for brands.
Types of influencers
A consumer trust panel by ExpertVoice in 2018 showed that only 4% of people trust celebrity endorsements. Instead, they seek recommendations from people who are like them; who have credible experience and knowledge; and who truly believe in the brands they promote.
It’s all about social proof. We want to know that something is worth investing our money and time in, and if we see someone we respect and relate to using that thing, we believe it will probably work for us too. Credible expertise certainly works in the influencer industry, but so does simply being a real human being. Sharing honest and informative content, and being transparent about who you are and what you believe in, are the building blocks of influence.
Here, we share the 10 key steps to becoming a thriving social media influencer. Before we get started, let’s take a quick look at two influencers who are currently at the top of their industries.Their success could help inspire
An influencer is a person who enjoys a certain credibility on a particular subject and can become an interesting prescriber for a brand or a company that will hire him to advertise their products or services.
Influencers are very important when it comes to generating opinion about any product or service, since having the credibility and trust of their followers will generate that intention to buy or help the brand to receive this credibility, and therefore increase sales.
An opinion about a product, from an influential person, and that does not seem like advertising, that is to say, that seems disinterested, can be the definitive motivation that the customer lacks for the purchase.
If you are thinking of becoming an influencer, or you are already one but you want to improve to the point that a brand is interested in you, you must take into account what they are looking for when they decide to hire an influencer for their advertising strategy:
In an online strategy brands see a very important opportunity when it comes to building trust and credibility through influencers in the online world, and in a particular subject.