▷ Word of mouth marketing | Actualizado enero 2025

Worth of mouth

3) manage it directly, which has higher levels of control (e.g., paid WOM “agents” or “get a friend” schemes. Proconsumer WOM has been suggested as a counterbalance to the commercially motivated word-of-mouth strategy).[2] Viral marketing and viral advertising are buzzwords for viral marketing and viral advertising.

Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to increase brand awareness or to achieve other marketing objectives (such as product sales) through viral self-replication processes, analogous to the spread of viruses or computer viruses. This can be achieved through word of mouth or enhanced by the effects of the Internet.[10] 1.

1. Be interesting, it is necessary to be interesting so that people want to talk about us. If the service provided by a company is standard and does not differ in any way from other stores that sell the same thing as this company, why would people talk about one and not another? There must be something different in the brand if we want people to talk about it: something good, an added value.

Womm

This strategy seeks to take advantage of the customer’s experience and motivate them to share their experience with friends, family or work colleagues. People trust those who are close to them and therefore also trust the recommendation of a product or the contracting of a service if it comes from a close and direct source.

It seems that proximity is important enough to convince potential customers to buy a product or purchase a service. It is not only about the recommendation of someone close to us, but also about what a person we consider similar to us thinks because he or she has a need similar to ours.

Brands that use word-of-mouth marketing often go from being little known to achieving great fame. Moreover, this strategy is attractive not only because of the exponential growth of its market, but also because it requires very little financial investment.

Despite this advantage, word-of-mouth advertising requires work and a lot of knowledge in the marketing area. It is necessary to know how to use inbound marketing elements such as product marketing, content creation and social media marketing together: to combine several resources towards the same goal.

Wikipedia

Word of mouth marketing, also known as word of mouth marketing (WOM marketing), refers to the actions taken by a company to motivate users and customers to spontaneously talk about the products and services it offers.

Well, that is what “word of mouth” is all about: encouraging the purchase (or not) of a product or service through recommendations that arise in casual conversations. Therefore, “word of mouth” can be considered as a persuasive process that influences purchase or consumption decisions in general.

However, as you have probably already guessed, word of mouth can be a communicative action with positive or negative effects for a company. Of course, on this depends the quality of customer service, products and services offered.

Although, be careful! your customers’ recommendations are not strictly free for your company: surely your marketing, sales and customer service teams worked hard for months to meet the objectives set and make those customers feel at ease with their purchasing experience.

Wom telecommunications

Word-of-mouth marketing is not new. In fact, it is very old and present in all times. Due to its high levels of effectiveness, let’s say that it is reborn again like the myth of the phoenix. With the current boom of new communication platforms, it is therefore necessary to develop new strategies for its use.

They are an invaluable aid for word-of-mouth communication. These will always be born of trust. If someone recommends something, it is because they have confidence in it and in the people who have previously told them about it.