▷ Google adwords keyword tool | Actualizado octubre 2024

Google search console

In any SEO strategy we find the need to use tools to search for keywords. The problem, especially for freelancers or companies with limited budgets, is that many of them are paid.
It is a process that aims to identify relevant keywords to position your web pages in search engines, taking into account your business and the users you are targeting. The main goal is to find keywords that bring visits and, therefore, improve the traffic to our website and generate conversions (registrations, purchases…).
Using the first option we can enter keywords and the keyword planner will show us suggestions of related words and their metrics. For example, if we use this option to search for the keyword “inbound marketing”, the tool provides us with the data of the keyword but also of related keywords.
Found is a tool that allows you to find new keywords from the combination of several words. Its main advantage is that it makes the combinations automatically and, therefore, it will save you the time of doing them manually (which could be a lot).

Semrush

If you have a blog or a website, developing an online visibility strategy is one of the first steps you should take and, to do so, you can resort to SEM and SEO techniques for social networks.
Regardless of the techniques you use, it is necessary to have a tool that allows you to know which are the keywords related to your product that will help you get your buyer persona to find you.
This tool is ideal to know the impact of a content on the web and, based on these metrics and analytics, develop strategies to optimize that content and achieve greater visibility.
For example, if you are interested in creating a blog about tourism and travel, this tool can help you find out which are the ideal keywords to choose the domain and produce content to have greater visualization and impact.
While the former gives you a broader view of the words used on a website, the latter can be more important when you want to analyze a page that is strategically important for your actions as well as those of your competitors.

Benefits of google keyword planner

Let’s say the term you found has a cost of $5 per click. If you take the typical conversion rate of 2.70% on 1,000 clicks, that would mean you would get 27 conversions. But that also means you spent $5,000 to get them.
For example, if you don’t do free consultations, you obviously don’t want to show a “free consultations” ad and pay $20 per click. Using negative keywords can drastically reduce wasted spend by cutting off terms that won’t convert.
They give you tons of free resources that can help you find new terms in just a few minutes. Plus, with a few basic tricks, you can uncover data that would normally be hard to find.
Negative keywords will help you weed out the junk that doesn’t apply to you. Let’s say you sell local flowers and you don’t deliver. You only pick up at the store. You can exclude a term like “flower delivery” to eliminate results that don’t apply.

Key words

Keyword analysis is the beginning of your SEO strategy, choosing the right keywords according to your objectives is basic in your planning. This is because by not defining phrases that are relevant to your brand you would be wasting your time, positioning those that do not get the traffic you want; or you could be using your time in vain, with keywords that have a high level of competition and difficulty.
Some of the tools mentioned below provide keyword ideas based on which you can do further research. Others offer complete analyses of these keywords. Combining several will help you strengthen your strategy.
There is no definitive process for keyword research. As you test you will find the best way to find the right terms. Apply these steps as a starting point and adapt them to what works best for you.
Once you identify your ideal customer, think like them. That is, put yourself in their shoes and imagine what terms they would use to search for your products or content. Brainstorm and take note of the results.