Growth hacking que es

Curso de growth hacking

Un growth hacker se especializa en desarrollar nuevos programas de crecimiento de marketing y en probar y ejecutar estos programas. Los growth hackers también se centran en la creación de procesos de trabajo que puedan probarse de forma rutinaria con resultados medibles. Pueden trabajar para una gran variedad de organizaciones, incluyendo grandes corporaciones y empresas de servicios tecnológicos. Los growth hackers suelen trabajar a tiempo completo en una oficina.
Las tareas específicas de los hackers de crecimiento dependerán de su sector. Los growth hackers suelen ser responsables de supervisar todos los componentes técnicos de las campañas de marketing. Otras responsabilidades laborales pueden incluir la colaboración con el personal de marketing y de productos en las estrategias promocionales y el marketing de influenciadores, la supervisión del sitio web de una organización y los sistemas de automatización, y la evaluación del tráfico del sitio web y otros datos para comprender mejor la participación de los clientes y las tasas de conversión.
Los growth hackers pueden utilizar estrategias de marketing digital, como el PPC o el SEO, para mantener y aumentar la base de clientes de una organización. También pueden crear y optimizar formas de mejorar la experiencia del cliente a través de plataformas de hipercrecimiento, como las de empresa a empresa o de empresa a consumidor. Los hackers del crecimiento podrían encargarse de dirigir toda la información del sitio web de una organización.

Growth hacking que es en línea

As we have seen, Growth Hacking works by focusing on growth as the main metric. The reason is clear: growth or lack thereof can mean the difference between the success or collapse of a startup.
Therefore, the key purpose of Growth Hacking is to develop the business as fast as possible through virality, customer acquisition and retention, web traffic and actions in Social Networks.
We must remember that emerging companies do not have large budgets to invest in marketing, unlike large organizations. Therefore, one of the bases of Growth Hacking is to eliminate the need to spend a lot of money by optimizing existing resources.
The success of Growth Hacking is evidenced by hundreds of companies that have implemented this methodology to grow. One example is GoPro, a startup that has built its empire based on creativity and Growth Hacking techniques using user-generated content to create virality and encourage social proof for free.

The growth hacking book 2 : 1…

The most important thing to keep in mind is that we are always looking for the minimum use of resources so the techniques used will always have a high impact of creativity.
However, there is a fine line between the ethics of the practices used and we have to be very careful. Do you prefer 100 users obtained organically or 10,000 obtained after spamming to 10,000,000? The cost of acquiring users cannot be just anyone and we must always put the user at the center and attend to their needs. Be careful with this, it is key not to overstep this line and we have to balance between what we need and what we must do to keep our product or service healthy in terms of reputation.
Analyze everything is key to understand if the techniques we try work or not. He is analytical but smart, looks for the key metrics and target to analyze success and knows when to throw something away or persevere.
Creativity is key for a Growth Hacker since Growth Hacking talks about looking for new formulas that make growth, therefore, if everyone does the same, our ability to grow will be limited.

Growth hacking examples

If you still don’t know what it is, you are losing users in your startup and not using numerous techniques that would significantly increase the growth of your company. So let’s solve that problem, let’s see what growth hacking is.
First of all, the growth hacker analyzes all the activities being carried out by the startup, calculates the value of each one and how many users each of these actions is bringing to the company.
Based on this study, he will focus on analyzing why some actions work better than others. It is not enough to know which ones bring more or less users, but you have to know why in order to leverage those strengths and squeeze the most out of the channels through which the startup gets more downloads, users, registrations or any other type of goal.
Another of the qualities of a growth hacker is that he is extremely curious. He is always looking for new techniques to achieve better results, sometimes with ideas that may seem crazy. You will see this when you see several examples of growth hacking techniques that I am going to tell you later.

Eduardo José Cazorla